It’s all well and good having a high output of content and campaigns. It’s always a matter of quality over quantity. That’s how you can create a pod with a need for speed □ High-quality work It’s about the “quick wins and experiments to see what works and what doesn’t”, Fran says. The way to create a pod that’s #goals isn’t through focusing on long campaign lifecycles. And working as a small team with a core focus ensures we can get things moving quickly.”Īfter all, teamwork makes the dream work. “It was about getting the right people working together on one shared goal. That means everyone in the team has to be on the same page. There’s no time to waste in a fast-growing tech company. Now you know what the pod model is, let’s dive into the advantages□ Speed Because you need people that know the company well, so you can scale up fast.”ĭon’t have complete strangers in your pod!īecause it’ll slow things emendously □ What are the benefits of the pod model? “When you’re looking at a new segment, I think hiring wouldn’t be good in the first instance. This is the makeup of Cognism’s mid-market and enterprise pod:įran had some advice on putting your team together: In order to target a new vertical, Fran needed her content and campaign marketers to be in sync. “What on earth is the pod model? I’ve never heard of that before!” “Having successfully scaled up our SMB customer base, we wanted to unlock a new revenue stream, which was the mid-market space.”Įnter the pod model. Background on the pod model: the Cognism perspectiveīefore we get into the nitty-gritty of it all, it’s worth giving some background on how the pod came about.
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